Our Story

Healthy Living Direct

Your first choice for daily living aids, disability aids and mobility aids.


Healthy Living Direct is the flagship brand under the Kingstown Associates name. Our mission is to source and provide the best products from around the world to the senior age group of over 60s and 70s. Today, Healthy Living Direct is enjoyed by over 100,000 shoppers in the UK.

Launched in 2018, our website has quickly grown to become a favourite online shop for seniors and the elderly, with a great range of products to help them live an independent lifestyle. From health aids to pet care, our products have proved popular due to their great adaptive features and affordable prices. We choose designs for people with mobility issues in mind, that's why so many of our products perfectly suit seniors and the elderly.


Discover our other brands

Fashion Friendly

For style, function and adaptive clothing, shop our great fashion brand for seniors!

Garden Ability

For anyone with a green thumb, find all your gardening tools, plants, and outdoor ornaments.

Housewares Direct

For all your homeware needs. Find decor, storage and more for any room in your home.

Craft & Hobby

Find all your crafting essentials, from knitting and sewing to paper and wood crafts.


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